Il brand nel vino - brand concept in wine
A feature on brand concept in wine marketing, analysing how this differs between different channels of distribution. First published in Tigulliovino.it in March 2006.
Also available on Art Motions.
This is a selection of my clippings. For every article published online, a link to its original page is given - just click on the title. For articles published in Italian, I'm giving a short abstract and a translation of the incipit. If you would like to use one of these articles, please contact me on slawkag.scarso@gmail.com Thanks!
A feature on brand concept in wine marketing, analysing how this differs between different channels of distribution. First published in Tigulliovino.it in March 2006.
A feature on the increasing use of internet by European physicians. A factor likely to develop the demand for medical and scientific online journalists and web editors. First published in Infocity - December 2005.
A webtv and digital television feature on the launch of a new format on Italian mobile tv. First published on Infocity - December 2005.