Wine, beer & advergames - Vino, birra e advergame

A feature by Slawka G. Scarso on the use of advergames in the wine, beer and alcopops industries. From Santa Margherita in Italy, to the Miller beer run in the US, the use of this webmarketing tool analysed, with particular reference to alcoholic beverages. First published in Tigullio Vino - January 2006.

INCIPIT
While some are crying the premature death of e-mail marketing (as we have known till now), and some others would like to inflict all sorts of tortures to whoever invented pop-up blocking systems, there's one tool which continues to have success and generate positive outcomes, namely advergames. Advergames were in fact introduced only a short while ago and have contributed to the rebirth of Internet advertising investments.
Thanks to this tool, a company offers a free online game, integrated with an advertisement message.
...

Photo by Stefanie L.

Also hosted by Art Motions