Blogger oriented strategies and wine - Strategie blogger oriented e vino

While some might say that bearing gifts of wine to journalists and wine writers doesn't mean you'll get an article on your winery any longer, the same technique works wonders when you're giving free bottles of wine to bloggers. This is what claims the South African wine estate Stormhoek, which has doubled its sales in the UK last year, thanks to this very strategy.
This webmarketing-wine marketing feature by Slawka G. Scarso was first published in Briciole di Internet Marketing, and, by syndication, in ADV News, in Feb 2006.