Using blogs to publish a press release - Utilizzare i blog per pubblicare i comunicati stampa

A feature on free services offered to small and large companies in need of publishing their press realeases, using blogs. First published in Infocity - November 2005.

INCIPIT The number of companies using blogs to publish a press release is increasing. The main advantage lies in the ease of adding a news by different people in the same company, withount any particular training. More importantly, blogs make it possible for the news to be easily accessible via search engines such as Google, and throuhg XML feeds. Recently, a new information channel is being developed in Italy too, namely that of "container blogs" open to every firm or communication pro who can, through the simple structure of a blog, publish their own news.
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Photo courtesy of EMİN OZKAN