Wine and the web's new frontiers - Not mere e-commerce

Original title "Le nuove frontiere di internet per il vino. Non solo e-commerce." In this feature on web-marketing for the wine industry, Slawka G. Scarso examines how e-commerce isn't the only way to increase revenues via the Internet for wine estates. Starting from Italy's Wineshop, the most successful example of online wineshop in Italy, she focuses on cases such as that of Tasca d'Almerita, showing how the web can offer excellent solutions for wine estates, as an intranet web, or in the sales of services attached to the bottles (as for Arnaldo Caprai). First published in Bibenda - January-February 2006.