Slawka Giorgia Scarso - Freelance writer specialised in Wine, Travel and Business
This is a selection of my clippings. For every article published online, a link to its original page is given - just click on the title.
For articles published in Italian, I'm giving a short abstract and a translation of the incipit.
If you would like to use one of these articles, please contact me on slawkag.scarso@gmail.com
Thanks!
Original title "Le nuove frontiere di internet per il vino. Non solo e-commerce." In this feature on web-marketing for the wine industry, Slawka G. Scarso examines how e-commerce isn't the only way to increase revenues via the Internet for wine estates. Starting from Italy's Wineshop, the most successful example of online wineshop in Italy, she focuses on cases such as that of Tasca d'Almerita, showing how the web can offer excellent solutions for wine estates, as an intranet web, or in the sales of services attached to the bottles (as for Arnaldo Caprai). First published in Bibenda - January-February 2006.
Cabernet & Merlot - a couple under exam - Cabernet e Merlot, una coppia in discussione
A feature by Slawka G. Scarso on the propulsive use of the Bordeaux blend in Italy, covering lesser know regions and showing how these two grape varieties, blended together, have helped to improve quality in wines and consequently the image of regions otherwise known for their large production and lesser quality. First published in Bargiornale - Italy's numer one Horeca magazine - in January 2006.
A feature by Slawka G. Scarso on the use of advergames in the wine, beer and alcopops industries. From Santa Margherita in Italy, to the Miller beer run in the US, the use of this webmarketing tool analysed, with particular reference to alcoholic beverages. First published in Tigullio Vino - January 2006. INCIPIT While some are crying the premature death of e-mail marketing (as we have known till now), and some others would like to inflict all sorts of tortures to whoever invented pop-up blocking systems, there's one tool which continues to have success and generate positive outcomes, namely advergames. Advergames were in fact introduced only a short while ago and have contributed to the rebirth of Internet advertising investments. Thanks to this tool, a company offers a free online game, integrated with an advertisement message. ...
Slawka G. Scarso is an Anglo-Italian freelance travel and wine writer based in Rome. She currently writes for Italyâs best selling wine guide Duemilavini and Bibenda, and has contributed to magazines, both offline and online, and anthologies in the US, the UK, Italy and Ireland.
Original title "Le nuove frontiere di internet per il vino. Non solo e-commerce." In this feature on web-marketing for the wine industry, Slawka G. Scarso examines how e-commerce isn't the only way to increase revenues via the Internet for wine estates. Starting from Italy's Wineshop, the most successful example of online wineshop in Italy, she focuses on cases such as that of Tasca d'Almerita, showing how the web can offer excellent solutions for wine estates, as an intranet web, or in the sales of services attached to the bottles (as for Arnaldo Caprai). First published in Bibenda - January-February 2006.
